Why should you use optimized videos as part of your online marketing?
- Videos increase your company's overall brand awareness.
- Videos can increase your traffic to your website if properly optimized.
- Videos rank on the major search engines especially Google.
- Videos on websites can improve the user experience with a compelling message.
- Videos create stickiness as well.You want visitors to stay on your site and take action.
- Videos can increase conversions and ROI if properly optimized for search.
- Videos are like having a rep on your website, facebook page and twitter pages viewed anywhere and anytime, even by mobile phones.
Quotes and Notes regarding online video marketing and video SEO:
- 93% of brands got a new customer because of a video on social media. (Animoto)
- Studies show that online marketing with the use of videos is six times more effective than other online marketing efforts. The truth is only 2% of online marketing utilizes video.
- According to a recent study by Forrester Research, when a video is properly optimized and submitted your website is 53 times more likely to generate a first page Google ranking than traditional search engine optimization techniques alone.
- 54% of online users reported using YouTube's search to discover video.
